Brits Spend Over 7 Hours Tidying Each Week, New Research Reveals

Bonnie Evie Gifford
By Bonnie Evie Gifford,
updated on Feb 18, 2019

Brits Spend Over 7 Hours Tidying Each Week, New Research Reveals

With more than half of the nation knowing of tidying guru Marie Kondo and digital cleaning superstars such as Mrs Hinch, Brits are being inspired to spend more time cleaning and decluttering their homes

According to figures revealed by a new survey from eRetailer AppliancesDirect, one in three (38%) Brits feel inspired to tidy their homes thanks to the influence of Marie Kondo. When asked, over two thirds (65%) said they had heard of Marie Kondo, with 58% having watched her recent series, Tidying Up With Marie Kondo.

Of the 1,042 UK adults surveyed, 44% of those aware of Marie Kondo said they now know what her famous KonMari tidying method entails, with one in five (21%) reporting they have taken to getting rid of items in their home as a result.

According to research, as a nation, we now spend an average of 7.45 hours each week tidying our homes, with Generation Z (aged 18-24) coming out as the tidiest of us all, spending eight hours each week cleaning and tidying.

Mark Kelly, marketing manager at AppliancesDirect commented: “It’s fascinating to see the impact and influence Marie Kondo is having on British adults with her tidying hacks and tips. This is perhaps unsurprising given that she has propelled to stardom over recent months thanks to her book, but most notably her recent Netflix documentary.

“The research also paints a picture of how the younger generation are spending a large amount of time tidying their home, showing how much Marie Kondo’s hacks are influencing this age group in their tidying routine. Clearly, Brits want a home they can see as a haven to relax in, whilst also being a place that they can proudly show off to friends and visitors.”

The KonMari method of creating a house filled with items that spark joy isn’t the only method inspiring us to spend hours decluttering and tidying up our homes. Instagram star and soon to be author Mrs Hinch (Sophie Hinchcliffe) is being hailed as responsible for the rise in sales of home cleaning products such as the minky, which sold out for weeks following her recommendations.

View this post on Instagram

My Hinchers.. I’m not sure if you would have had a chance to watch my story yet.. but if not.. Surprise 🎉🙊🎉 Now I know a lot of you have noticed that I’ve been going into London quite a bit lately, and that’s because I’ve been working on something very special with Penguin which I’m SO excited about. I now have my own book! Me! Soph! Mrs Hinch!! What the! I can’t even believe it! I never dreamed that I’d have my own book one day Hinchers, and here it is! I’m so nervous and excited all at the same time because I’ve worked so hard on it, and I hope you’ll all love it as much as I do.. I get a lot of questions about me and my life and this book covers it all. From everything you need to know about all things Hinching to chapters dedicated to everything you could ever possibly want to know about Mrs Hinch.. I’ve put a lot of me into this book and I hope you enjoy it! I want to say the biggest thank you to all of you my Hinchers, because without you, this wouldn’t even have been possible! My book releases on the 4th April 2019 but is available for preorder now, and the link is in my bio. Please tag me in your preorders Hinchers! I would love to share the love on my stories! And of course there will be a book tour! I’m so excited to meet you all! All the best #hinchyourselfhappy ❤️

A post shared by Sophie Hinchliffe (@mrshinchhome) on

With over 1.8 million Instagram followers and counting, Mrs. Hinch is considered to be one of the most influential home interior Instagrammers, offering simple cleaning hacks and tips to help the nation discover how to create a cleaner house for a calmer you.

Discover more about the art of living with less, or visit Life Coach Directory to find an expert to help you declutter to minimise stress, maximise your energy, and readdress your work/life balance.

Join 100,000+ subscribers

Stay in the loop with everything Happiful

We care about your data, read our privacy policy
Our Vision

We’re on a mission to create a healthier, happier, more sustainable society.