A guide for contributors

Before sending in your pitch, please make sure it's the kind of story we cover

Happiful aims to promote a healthier, happier, more sustainable society. In general, we are looking for fascinating stories that focus on the promotion of good mental and physical health, the prevention of bad mental and physical health, and issues that inspire a better society for all. This includes news, reviews, high-impact features, interviews, profiles and the latest health trends and research.

We like stories that are relevant and authentic. Stories should also contain 'positive' and 'actionable' elements that can inspire readers to make a difference in their lives.

Feature ideas

Features are the beating heart of our magazine. People love to read good features, so yours should be informative, thought-provoking and factually researched.

Features can be less time-sensitive, but we are keen on unreported stories with an original approach.

A typical Happiful feature will range in length from 1,000-2,000 words.

Your feature idea should explain what the story is, what's fascinating about it, and why Happiful should cover it.

We are extremely interested in stories from people who are going on a personal journey, and we are also keen to interview public figures, organisations, charities, and celebrities.

Happiful Hacks

The Happiful Hacks are actionable advice that make people’s lives easier. The topics they cover can be almost anything, provided the advice benefits mental health. For example, it could be on mindfulness or stress management, or it could be talking to a friend with a drinking problem, or how gardening can be therapeutic.

For some prior examples, please visit the Happiful Hacks section on our website.

True life stories

Do mental or physical health issues affect you, or someone you know or love? Do you have a personal story that will bring readers a new insight, a new understanding, into the issues that affect your life? If so, we want to hear your story.

It doesn't matter if you've had no writing experience before. We're more interested in your personal journey. And we can help you write it in your own voice and style.

Please note that we do not pay for True Stories.

Sending a pitch

Good pitches are clear, concise and eye-catching. To make sure that your pitch stands out, send us a proposed headline, detailed outline of the piece, and some examples of your previous work.

Tell us how your piece is going to be different to others we have published, and why it's important that we cover this topic now.

Important information
  • Send your initial pitches to editorial@happiful.com
  • We receive a large number of pitches each day, but aim to get back to you within a week.
  • Give a clear description of your story idea in the email subject line.
  • If you have them, please include links or examples of previously published writing.
  • For details of payment, please see our FAQs.
  • Finally, if there are any areas that you're particularly passionate about or have relevant experience in, please list these at the end of your email. We may contact you in the future if we want to write about these topics.