Coca Cola, Unilever, Nestle and many others have promised to reduce plastic pollution and increase recycling
Inspired by Sky’s Ocean Rescue campaign, 42 businesses, including some of the world’s most popular food and drink brands, have signed up to reduce plastic pollution.
Another 15 organisations have agreed to the targets set out by sustainability organisation WRAP in the UK Plastics Pact, which launched today.
WRAP explain the pact as “a trailblazing, collaborative initiative” that will “create a circular economy for plastics”. The pact aims to “bring together the entire plastics packaging value chain behind a common vision and ambitious set of targets”.
Today, we launch The #UKPlasticsPact, a unique collaboration bringing together businesses, UK governments and NGOs to #ChangePlasticsForGood - keeping it in the economy and out of our environment. https://t.co/rXexN6jJsW pic.twitter.com/Qza41zG4rL— WRAP (@WRAP_UK) April 26, 2018
The not-for-profit group say the firms that have signed up so far are responsible for more than 80% of the plastic packaging sold through UK supermarkets. As a result, the goals listed in the pact, which WRAP admit are ambitious, must be achieved by 2025.
The targets include; eliminating single-use packaging and ensuring all plastic packaging used is to be reusable, recyclable or compostable.
The #UKPlasticsPact is a world-first. Collaborating across the entire plastics value chain, we're setting ambitious targets to #ChangePlasticsForGood and create a #sustainable system for plastics. https://t.co/rXexN6jJsW pic.twitter.com/TLBYlXvfmH— WRAP (@WRAP_UK) April 26, 2018
Marcus Gover, Head of WRAP said, “Together, we have a once-in-a-lifetime opportunity to rethink and reshape the future of plastic so that we retain its value, and curtail the damage plastic wreaks on our planet.”
“This requires a transformation of the plastics system and can only be achieved by bringing together all links in the chain under a shared commitment to act. That is what makes the UK Plastics Pact unique.”
Announced today, firms are already showing their support.
We've committed to #TheUKPlasticsPact tackling unnecessary plastic packaging and revolutionising the way we design, use, and reuse plastic > https://t.co/OsmrC80qur @WRAP_UK pic.twitter.com/PAGqtPXZvs— Soil Association (@SoilAssociation) April 26, 2018
We’re proud to be a founder member of the UK Plastics Pact – an initiative announced today involving government, business, the media and society at large to reduce waste and transform the UK’s plastic system: https://t.co/9G9HAcvvYh #UKPlasticsPact pic.twitter.com/Xv90b54hDH— Asda (@asda) April 26, 2018
Acting responsibly is core to how we do business and we're delighted to be part of #UKPlasticsPact the first of a global network of such pacts, led by @WRAP_UK and enabled by another long term partner of ours, the Ellen MacArthur Foundation's New Plastics Economy initiative https://t.co/HndsSyzmWd— P&G UK and Ireland (@PGUK) April 26, 2018
The WRAP-led pact is the first of a global network of such pacts, enabled by the Ellen MacArthur Foundation's New Plastics Economy initiative.
It’s great to see such well-known, household brands taking the pledge. But what can we do at home to support WRAP and their work? Here are four quick and easy ways you can help save our planet, from the comfort of your own home.